News

 


     Al Rabie contributes to the "World Diabetes Day

Among the most effective participations, Al Rabie contributes again to the "World Diabetes Day" which is conducted yearly under the slogan "Steps towards better future". Al Rabie sponsored the event and representatives of various government bodies such as the municipality, the ministry of health,...More

  
     Al Rabie goes live on social media

l Rabie is concerned in spreading its news and recent developments and its new products across internet sites. This is done due to the company's goals and apprehension to remain in communication with its consumers. It is worth mentioning that the number of likes on Al Rabie face book page reached...More

  
     And on goes the promotions and the advertising campaigns

Al Rabie implemented various advertising campaigns and offered several promotions creatively in order to attract consumers across all society audiences. These acts done by the sales and marketing department were made to ensure consumers' satisfaction and to offer the best of the best. The campaig...More

  
     The Trade Corner

Al Rabie Merchandizing Team has been crafting some impactful mega displays in Supermarkets and GT Section as well…very impressive! As usual from Al Rabie company, it implements a wide offers for many different products and everyone's such as  juices, nectars, flavoured milk and fo...More

  
     Al Rabie ATL Campaigns

The latest Al Rabie Orange Drink back to school ATL followed by Milk 200ml were the talk of the town, in addition to the Ramadan campaign where communication was widely spread through various media in the top 9 cities of Saudi Arabia.

...More
  
     Al Rabie PR Department

Our PR Department is at its best, recently organizing a great campaign of BE MY FRIEND wich was implemented in Sahara Mall Riyadh, where all the children and children with special needs were entertained through various activities. The event witnessed the distribution of various gift boxes to the ...More

  
     The export and the development department

Due to the increasing demand on Al Rabie products, and in order to deliver all over the world, Al Rabie signed an agreement with "Al Ahmaniya" company, in Malaysia. The agreement serves to distribute the company's products across the Malaysian market; In addition to exporting to the Canadian mark...More

  
     The "N Cube" added to the programming systems

Al Rabie started trying the new program, in order to enhance and increase the productivity of the daily processes and the marketing and sales within the local market. This new program may be used locally in the near future. This program will limit the unavailability of products across selling poi...More

  
     School visits and surveys

department consistently invited schools and companies across the city of Riyadh to its factory. The invitation's goal was to introduce the public to the company's products and the production process as well as to implement taste trials and survey their feedback on the best taste of juices. The fi...More

  
     The Saudi embassy celebrates the National Day in the Philippines

In celebration of the 83rd Saudi National Day, Al Rabie Saudi Foods Company arranged a ceremony for the Saudi community in the capital of the Philippines "Manila". Al Rabie offered a variety of its products to the guests of the Saudi embassy, that expressed their happiness on the national day.&nb...More

  
     The Corporate Social Responsibility of Al Rabie

As usual, Al Rabie cared to communicate with the society and its demands. The company joined "Bab Rizq Jameel", the stone-base of Abdul Lateef Jamil Company. In collaboration with the latter, Al Rabie sought to recruit local talents through football games. Those candidates were given the opportun...More

  
     Al Rabie inaugurates its new factory in Jazan

Al Rabie recently inaugurates its new production factory in the city of Jazan. The new factory is set to produce juices and soft processed foods. It will serve the city of Jazan and the southern region of Saudi Arabia as well as northern Africa and the remaining cities in the country. This step i...More

  
          The Saudi industrial property Authority visits Al Rabie

The general manager of the Saudi Industrial property Authority (Modon), Saleh Bin Ibrahim Al Rashid along with a delegation from different industries visited Al Rabie Saudi Foods Company, in order to check on the industrial sector within the kingdom. ...

...More
  
     A new product distinguishes Al Rabie

Al Rabie again surprises consumers with its new born juice product. The company recently launched a new drink, the “Watermelon and Rose juice” across the Saudi market. Al Rabie distributed free product samples at more than 60 locations across the commercial centers in the city of Riya...More

  
     A new agreement between "Al Rabie" and "Abbot

After thorough studies and trials and under the supervision of Dr. Nada Al Baaj, a new agreement Al Rabie signed with the international company “Abbot”, in order to pack the latter’s products for infants, using “prisma packs – 200ml”, at the Al Rabie factory. T...More

  
     Dream Caps" in new packs among Al Rabie products

After the success that Al Rabie achieved through the usage of “Dream Caps” among its “prisma” products of the Fruit Cocktail juice, the Watermelon and Rose juice, the Chocolate and Caramel drink and the Cold Coffee Drink, the company recently decided to use the “Drea...More

  
     Positive contributions done by the females section

The female section is one of the biggest sections among Al Rabie Saudi Foods Company in terms of activations. The section implemented various activities such as academic seminars across universities, schools and medical institutions. In addition to executing interviews which covered Riyadh and Je...More

  
     HORECA 2012

Al Rabie's participation in the previous HORECA events played a major role in the company's development by pitching various prospects, transforming them into clients and providing them the best quality products and excellent customer service..

...More
  
     Launch of 200ml & 300 ml PET - Short Life Ranges

Portion Packs 200ml & 300ml were successfully launched and will broaden our offerings targeting Young Teens / Teens segments which are always On The Go & prefer single serving...

...More
  
     Al Rabie at Womex

“Womex 2015”, is the biggest women's specialized exhibition in Saudi Arabia which was  held for the 9th year, from 2nd to 5th December 2015 at Four Seasons Hotel in Riyadh. It covered almost every aspect of women’s needs, including special care centers, cosmetics,...More

  
     125 ml Orange Drink Launch

Orange Drink 125ml targeting kids has recently been launched and is taking leverage under the umbrella of Al Rabie's mega product, the Orange Drink 250ml; 125 ml is now available in supermarkets and is being slowly induced in grocery shops as well.

...More
  
     Soon in the U.S.A.

Al Rabie Export team is moving ahead with plans to introduce our great valued products for the first time in the United States; the introduction will focus mainly as a start on various Juice & Nectar products along with AwalQatfa(ready-to-eat food products from Al Rabie).

...More
  
     ISO Certifications Renewal

Al Rabie products are known for their excellent quality and we continue to maintain this high quality level by the best standards that we follow; this has enabled us to have our following ISO certifications automatically eligible for extension:<br>
  ...More

  
     >Mexican Embassy - National Day Celebration

 National Day on September 29th in Al-Tuwaiq Palace Hotel in the Diplomatic Quarter in Riyadh. Dignitaries from different countries graced the occasion in the list of 500 participants. Al Rabie juices were served along with Joya Soya Drink, a sampling activity which was also executed there.<...More

  
     Al Rabie Factory Visits

Al Rabie continues to build its brand image by inviting different companies & schools from the city of Riyadh to visit its factory and offices. The visits portray information on health benefits about the company’s products along with a show-round across Al Rabie’s state of the art...More

  
     Al Rabie train is back again

The Al Rabie train has arrived again in major Supermarkets of Riyadh, Jeddah & Dammam.

In order to convert high margin sales, we needed to find effective solutions to make Al Rabie brand get noticed.  Thus, Al Rabie merchandising team has built an innovative & attractive t...More

  
     Al Rabie’s New Staff Training

As Al Rabie believes that training develop employees towards long-term career goals and promote greater job satisfaction as well as ensure the implementation of a unified merchandising standard operating procedures, the company always conduct training sessions to its new staff of the Sales & ...More

  
     Sampling at Lulu Hypermarkets

Al Rabie’s aggressive sampling exercise of the 120ml range, was seen at different branches of Lulu hypermarkets. It kicked off on the last week of March and ended on the first week of April.

The sampling exercise built further awareness on the value added 120ml products. It enhan...More

  
     Al Rabie contributes to the "World Diabetes Day

Among the most effective participations, Al Rabie contributes again to the "World Diabetes Day" which is conducted yearly under the slogan "Steps towards better future". Al Rabie sponsored the event and representatives of various government bodies such as the municipality, the ministry of health, universities, medical clinics, hospitals and pharmacies were invited, in order to spread key messages and increase awareness on diabetes across the society.        

  
     Al Rabie goes live on social media

l Rabie is concerned in spreading its news and recent developments and its new products across internet sites. This is done due to the company's goals and apprehension to remain in communication with its consumers. It is worth mentioning that the number of likes on Al Rabie face book page reached 280 thousand and from 2 to 3 updates for Al Rabie appears across social media sites

  
     And on goes the promotions and the advertising campaigns

Al Rabie implemented various advertising campaigns and offered several promotions creatively in order to attract consumers across all society audiences. These acts done by the sales and marketing department were made to ensure consumers' satisfaction and to offer the best of the best. The campaigns covered most of the selling points across the KSA. And in 2013...

  
     The Trade Corner

Al Rabie Merchandizing Team has been crafting some impactful mega displays in Supermarkets and GT Section as well…very impressive! As usual from Al Rabie company, it implements a wide offers for many different products and everyone's such as&nbsp; juices, nectars, flavoured milk and fortified range for kids.

  
     Al Rabie ATL Campaigns

The latest Al Rabie Orange Drink back to school ATL followed by Milk 200ml were the talk of the town, in addition to the Ramadan campaign where communication was widely spread through various media in the top 9 cities of Saudi Arabia.

  
     Al Rabie PR Department

Our PR Department is at its best, recently organizing a great campaign of BE MY FRIEND wich was implemented in Sahara Mall Riyadh, where all the children and children with special needs were entertained through various activities. The event witnessed the distribution of various gift boxes to the kids..

  
     The export and the development department

Due to the increasing demand on Al Rabie products, and in order to deliver all over the world, Al Rabie signed an agreement with "Al Ahmaniya" company, in Malaysia. The agreement serves to distribute the company's products across the Malaysian market; In addition to exporting to the Canadian market. 

  
     The "N Cube" added to the programming systems

Al Rabie started trying the new program, in order to enhance and increase the productivity of the daily processes and the marketing and sales within the local market. This new program may be used locally in the near future. This program will limit the unavailability of products across selling points as well as it will satisfy consumers' needs.

  
     School visits and surveys

department consistently invited schools and companies across the city of Riyadh to its factory. The invitation's goal was to introduce the public to the company's products and the production process as well as to implement taste trials and survey their feedback on the best taste of juices. The final result was to improve juices as per the survey's opinion.     

  
     The Saudi embassy celebrates the National Day in the Philippines

In celebration of the 83rd Saudi National Day, Al Rabie Saudi Foods Company arranged a ceremony for the Saudi community in the capital of the Philippines "Manila". Al Rabie offered a variety of its products to the guests of the Saudi embassy, that expressed their happiness on the national day.     

  
     The Corporate Social Responsibility of Al Rabie

As usual, Al Rabie cared to communicate with the society and its demands. The company joined "Bab Rizq Jameel", the stone-base of Abdul Lateef Jamil Company. In collaboration with the latter, Al Rabie sought to recruit local talents through football games. Those candidates were given the opportunity to sell Al Rabie products during football matches in a professional way, where the income of these sales were to be given to those unemployed candidates. ... 

  
     Al Rabie inaugurates its new factory in Jazan

Al Rabie recently inaugurates its new production factory in the city of Jazan. The new factory is set to produce juices and soft processed foods. It will serve the city of Jazan and the southern region of Saudi Arabia as well as northern Africa and the remaining cities in the country. This step is taken by Al Rabie under its expansion strategy

  
          The Saudi industrial property Authority visits Al Rabie

The general manager of the Saudi Industrial property Authority (Modon), Saleh Bin Ibrahim Al Rashid along with a delegation from different industries visited Al Rabie Saudi Foods Company, in order to check on the industrial sector within the kingdom. ...

  
     A new product distinguishes Al Rabie

Al Rabie again surprises consumers with its new born juice product. The company recently launched a new drink, the “Watermelon and Rose juice” across the Saudi market. Al Rabie distributed free product samples at more than 60 locations across the commercial centers in the city of Riyadh, Dammam, Jeddah and Abha, in order to increase awareness about its new juice. The new product achieved acceptance among the Al Rabie consumers.

  
     A new agreement between "Al Rabie" and "Abbot

After thorough studies and trials and under the supervision of Dr. Nada Al Baaj, a new agreement Al Rabie signed with the international company “Abbot”, in order to pack the latter’s products for infants, using “prisma packs – 200ml”, at the Al Rabie factory. This agreement stands as a strong evidence of the capabilities of Al Rabie to provide quality products...

  
     Dream Caps" in new packs among Al Rabie products

After the success that Al Rabie achieved through the usage of “Dream Caps” among its “prisma” products of the Fruit Cocktail juice, the Watermelon and Rose juice, the Chocolate and Caramel drink and the Cold Coffee Drink, the company recently decided to use the “Dream Caps” among its other juices of Kiwi and Lemon and the mixed berries. This step was taken after the strong acceptance the products attained as well as to satisfy the demand across consumers.

  
     Positive contributions done by the females section

The female section is one of the biggest sections among Al Rabie Saudi Foods Company in terms of activations. The section implemented various activities such as academic seminars across universities, schools and medical institutions. In addition to executing interviews which covered Riyadh and Jeddah. These activities targeted various audiences and had a higher affect on social level.    

  
     HORECA 2012

Al Rabie's participation in the previous HORECA events played a major role in the company's development by pitching various prospects, transforming them into clients and providing them the best quality products and excellent customer service..

  
     Launch of 200ml & 300 ml PET - Short Life Ranges

Portion Packs 200ml & 300ml were successfully launched and will broaden our offerings targeting Young Teens / Teens segments which are always On The Go & prefer single serving...

  
     Al Rabie at Womex

“Womex 2015”, is the biggest women's specialized exhibition in Saudi Arabia which was  held for the 9th year, from 2nd to 5th December 2015 at Four Seasons Hotel in Riyadh. It covered almost every aspect of women’s needs, including special care centers, cosmetics, women’s wear, health products, diet & fitness centers, healthy & natural food & the list goes on.
Al Rabie was a silver sponsor of the entire campaign and we have been part of it for the past couple of years. As an evidence of keenness, “Womex” creates success and offers care for its visitors. “Womex” always looked for the best opportunities and saved no efforts to achieve its strategic and ambitious vision and objectives.
“Womex” had become a brand name and has legal and exclusive rights of franchise which represent a strategic addition and support the “Womex” main strategy. At the same time, it represents more commitment and maximizes the responsibility of “Womex” and the operating team, towards the community and all its success partners. On this occasion, “Womex” management and staff will reassure the commitment to competence and again ensure that best practices are applied to satisfy the partners, visitors and audience . This strategic addition has created a greater challenge to “Womex” and strengthened the spirit of evolvement to spread and expand in the gulf area, the region and the world, through initiatives adopted by “Womex”, which was achieved professionally by God’s will.

  
     125 ml Orange Drink Launch

Orange Drink 125ml targeting kids has recently been launched and is taking leverage under the umbrella of Al Rabie's mega product, the Orange Drink 250ml; 125 ml is now available in supermarkets and is being slowly induced in grocery shops as well.

  
     Soon in the U.S.A.

Al Rabie Export team is moving ahead with plans to introduce our great valued products for the first time in the United States; the introduction will focus mainly as a start on various Juice & Nectar products along with AwalQatfa(ready-to-eat food products from Al Rabie).

  
     ISO Certifications Renewal

Al Rabie products are known for their excellent quality and we continue to maintain this high quality level by the best standards that we follow; this has enabled us to have our following ISO certifications automatically eligible for extension:<br>
                                      ISO 9001:2008,&nbsp;ISO 14001:2004,&nbsp;ISO 22000:2005

  
     >Mexican Embassy - National Day Celebration

 National Day on September 29th in Al-Tuwaiq Palace Hotel in the Diplomatic Quarter in Riyadh. Dignitaries from different countries graced the occasion in the list of 500 participants. Al Rabie juices were served along with Joya Soya Drink, a sampling activity which was also executed there.

  
     Al Rabie Factory Visits

Al Rabie continues to build its brand image by inviting different companies & schools from the city of Riyadh to visit its factory and offices. The visits portray information on health benefits about the company’s products along with a show-round across Al Rabie’s state of the art factory.  

The students also test the new products following the blind testing procedures & share with the company their valuable inputs. Lastly, the students receive Al Rabie lunch boxes & giveaway items.


  
     Al Rabie train is back again

The Al Rabie train has arrived again in major Supermarkets of Riyadh, Jeddah & Dammam.

In order to convert high margin sales, we needed to find effective solutions to make Al Rabie brand get noticed.  Thus, Al Rabie merchandising team has built an innovative & attractive tool.

Al Rabie has always been innovative while forming trends by creative, artistic, visionary and memorable displays. A prodigious train displays, grabbing the attention of our consumers, were made from Tetra Fiber Brick with Al Rabie branding elements, resulted in high sales and turn overs.

Our 250ml-125ml Drink range along with 200ml JN were majorly displayed on the train.


  
     Al Rabie’s New Staff Training

As Al Rabie believes that training develop employees towards long-term career goals and promote greater job satisfaction as well as ensure the implementation of a unified merchandising standard operating procedures, the company always conduct training sessions to its new staff of the Sales & Merchandizing department so they are well qualified  before they meet our customers.

As our customers are our main focus, we educate and train our staff to be better equipped when handling their inquiries, by implementing the best practices in order to achieve customers’ utmost satisfaction.


  
     Sampling at Lulu Hypermarkets

Al Rabie’s aggressive sampling exercise of the 120ml range, was seen at different branches of Lulu hypermarkets. It kicked off on the last week of March and ended on the first week of April.

The sampling exercise built further awareness on the value added 120ml products. It enhanced the brand image by creating presence and extended brand advertising through retail campaigns of the non-traditional marketing channels.
The sampling exercise allowed Al Rabie brand to directly communicate with the consumers rather than just appealing on TV, radio, print, or online channels. It is a great platform to meet its consumers to help differentiate products from competition and an opportunity to familiarize customers face-to-face and allow them to interact with the company and its products. It also attracts new customers, encourage trial and conversion, build and augment customers’ brand loyalty, while leaving them with positive impressions that they will never forget.